Interested in starting your own entrepreneurial journey in pet care but unsure what to expect? Then read up on our interview with Grace Wang, Founder of Petphoria, located in Madison, WI, USA.

What's your business, and who are your customers?

We focus on catering to pet-obsessed parents! Those who are willing to provide and do anything for their furry companions.

Tell us about yourself

Petphoria first started because of my dog, Beni. He's been with me through it all and has helped me cope with anxiety and ADHD. We attend a lot of social gatherings together, and when going to the gatherings, we were looking for dog treats that were easy to gift and looked good on the counter. There was nothing out there, so we decided to start our business, Petphoria! Focusing on luxury dog treats as our core product. Since we launched, it's expanded into many more product categories that make up what Petphoria is today. Beni and the community motivate me each and every day!

What's your biggest accomplishment as a business owner?

My biggest accomplishment has been not giving up. There are SO many times that it would have been easy to give up, but continuing to strive and push through the challenges has made me really proud. It's also led me to some of my biggest accomplishments, such as opening up multiple luxury dog boutiques in the Madison, Wisconsin, area.

What's one of the hardest things that comes with being a business owner?

There are many challenging aspects of being a business owner. One that particularly comes to mind is all the decisions, good or bad, ultimately come back down to me as the business owner.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Just start! There will never be the "right time," so just start!
  2. You will fail, and it will be okay.
  3. Listen to your customers and feedback.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.