Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Asia Knowles, CEO of Pure Goodness Homemade Cakes and More, LLC, located in Acworth, GA, USA.

What's your business, and who are your customers?

My business is an online bakery shop that specializes in mixing and baking homemade bundt cakes and bundt pound cakes shipped to customers in all USA cities and states. My customers are people from all over.

Tell us about yourself

My name is Asia Knowles. I am a mother and grandmother. I have four children, and that includes three adult daughters, one son, and two grandchildren. I'm from the Metro Atlanta area. In 2016 my youngest daughter graduated from high school. My son was still in elementary school. I worked years on the graveyard shift, and my daughter would be old enough to care for my minor son at that time. Well, high school graduation came, which meant I had to figure out what I was going to do about work and needing care for my son once I moved my daughter away to start college away from home. At that very moment, I asked God for guidance. So I stepped out on faith, gave my two weeks' notice to my job, and surprisingly became an independent contractor and began my journey as a rideshare driver. After being successful with that and having the flexibility of working for myself, a year later, I began baking homemade cakes and posting pictures on social media on my personal page, and people began to ask me can I ship. I had my first trial and error. I shipped a three-layered cake that had been shifted once it arrived to the customer. Then I utilized youtube and did lots of research on how to ship cakes. Then it finally came to light that I should try using bundt-style cake pans for baking whole cakes to ship easily, so there you have it. I mastered it, and I've been successfully shipping bundt-style cakes to customers all over the world.

What motivates me is the great feedback that I receive from people once they receive their cake box, and they express to me that my cakes are delicious and they can taste the love. And also how well care the cakes arrive, that motivates me.

What's your biggest accomplishment as a business owner?

My biggest accomplishment as a business owner is that I organized and started it. And also to see my growth over these past five years from where I first started.

What's one of the hardest things that comes with being a business owner?

One of the hardest things that come with being a business owner is knowing that some days you will have your good days and being able not to let your bad days outweigh your good days because there will be some ups and downs, but you just have to keep going.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Do your research.
  2. Have a plan.
  3. Name your business, get an EIN register it.
  4. Start small, and you'll eventually grow.
  5. Be inspired by others so that you may inspire others too.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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