Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Richard Cohen, Founder of PureClean Performance, located in Bend, OR, USA.

What's your business, and who are your customers?

PureClean Performance: We elevate, energize and extend our customers' lives with my proven physician-designed health, strength, and endurance-boosting nutritional formulas. We are an over 16 years trusted small family business.

Customers: everyone looking to improve their health, fitness, and longevity with some of the best quality, value, and effective dietary supplements they can trust.

Tell us about yourself

Passion and wanting to make the world a better place on both an individual and group level. To stay on the cutting edge, keep learning, and constantly provide what's best for me, my family, and others.

What's your biggest accomplishment as a business owner?

Helping my clients, patients, and customers solve their problems and live their best lives with solutions everyone can feel good about.

What's one of the hardest things that comes with being a business owner?

Changing business conditions and consumer values. To constantly provide and be the best is a never-ending process and takes a lot of work, data, and feedback.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Don't be afraid to try something new.
  2. Find the right opportunities for growth with minimal effort.
  3. If you do what everyone else does, you get what everyone else gets.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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