Interested in starting your own entrepreneurial journey in financial services but unsure what to expect? Then read up on our interview with Candace Ramsey-Brown, CEO of Purpose Capital Group, located in Philadelphia, PA, USA.

What's your business, and who are your customers?

Purpose Capital is a strategic financial consulting firm supporting mission-driven leaders of nonprofits and small businesses to drive growth and maximize profitability. We provide financial solutions that are tailored to your specific needs. Purpose Capital ensures you understand the financial health of your business and develops strategies to help you meet your goals.

Tell us about yourself

I had a strong desire to use the skills I had developed in corporate America to help small businesses. I found that I wasn't necessarily passionate about the work I was doing, and I wanted to do work that made me feel more fulfilled. I knew that helping others was always something I enjoyed, and in speaking with business owners, I found that finance was an area that many struggled with, and I felt I could provide services to help them.

What's your biggest accomplishment as a business owner?

One of the most rewarding things about owning my own business is being able to help entrepreneurs grow their businesses and educate and coach them on business finance. I love the work that I do, and being able to support other entrepreneurs is a great feeling.

What's one of the hardest things that comes with being a business owner?

The most challenging thing about running a business is that I am the hub of the wheel that keeps things running, so I wear a lot of different hats. It is a constant balance between working on my business and doing the actual work of the business. I have had to make thoughtful decisions about what duties and tasks I need to outsource to free up my time for my clients.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

The advice I would give is to plan but be nimble. Having a solid business plan is important to ensure you have a viable product or service, but don't be afraid to make mistakes and learn as you go. You won't get things perfect the first time, so you have to know when to pivot your strategy and try something different. Learn the lesson and use it to make yourself and your business better. Also, don't be afraid to ask for help - get a business coach, partner with subject matter experts, and don't think you need to do everything yourself.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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