Interested in starting your own entrepreneurial journey in jewelry but unsure what to expect? Then read up on our interview with Chloe Luo, Founder of Quill Fine Jewelry and Lifestyle, located in San Francisco, CA, USA.

What's your business, and who are your customers?

We believe in lightweight, quality accessories that can say a lot about our personality and character. We first designed our products for ourselves, and through experimentation and improvement, we now share them with you. We get our inspiration from life. Every day for us is unique and meaningful, just like our community.

Most of our customers are women between 20-40 years old. But for me, I think if the people who can rock our jewelry and our jewelry can brings sparkle to them, that are our customers.

Tell us about yourself

I work at the lifestyle boutique as a manager, and I started to fall in love with jewelry day by day, looking at the different jewelry. But I had a hard time finding one that is delicate and affordable everyday jewelry. So I decided to start my own jewelry line. Every morning after I get up, I will walk my dog and feel the sun. And having meditation to get ready for work. Meditation really helps me to calm down and focus.

What's your biggest accomplishment as a business owner?

When I have pop-ups or craft fairs, the customers come to say hi to my jewelry!

What's one of the hardest things that comes with being a business owner?

Let the customers know you are willing to get to know my jewelry line and keep connected with them.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Taking and learning business financial classes.
  2. Researching/ knowing your business and competitors.
  3. Be patient and keep working on it.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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