Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Peter Niemi, CEO of Recovery Plus USA, located in New York, NY, USA.

What's your business, and who are your customers? is on a mission to bring critical care to the people who need it the most. We offer a comprehensive telehealth platform for anyone with a chronic heart condition or those at risk needing primary prevention, empowering them to take control of their health and wellness wherever they are. Through tailored exercise plans and remote physician monitoring, those affected recover faster and stay healthier. Our program is insurance-reimbursable (including Medicare!), so there is no cost to our patients.

Tell us about yourself

There are three partners in this venture - as CEO, this venture is a perfect fit for my background in marketing and operations. It allows me to challenge myself professionally while bringing a needed service to the world. Dr. Lei Zhen is the chairman who sought to bring this approach to the US, and Tim Bilbrey is a cardiac rehab expert who pioneered the concept of remote rehab in this category. Together we make up a well-rounded team that is revolutionizing the way this type of care is accessed, delivered, and managed. Sales meetings and investor meetings require careful preparation to be successful. And people are the heartbeat of the company, each with their own motivators and needs. Having the discipline and drive to dedicate time to satisfy all of these different demands is a constant struggle.

What's your biggest accomplishment as a business owner?

We've assembled a lot of complex moving parts into a process that no one else has figured out. Some have figured out parts of what we do, but only we have out it all together. Sales, Clinical operations, Billing, Insurance reimbursement, Investor relations, Staffing…. It is a long and varied list. Our work has created a simplified process that can function day to day as we scale and expand our business.

What's one of the hardest things that come with being a business owner?

Time and people management. There are so many critical demands and essential needs that have to be met, and there is not enough time to give them the attention they deserve.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Everything takes longer and costs more than you think. Plan for it. Double (or triple) every estimate!
  2. Monitor the market constantly. New developments will force you to adjust your strategy constantly. Stick to your vision, but be aware of the shifting world around you.
  3. Find a team you like and trust. You'll go through a lot of trials together. It's easy (well, manageable!) with the right group and impossible with the wrong one.

Is there anything else you'd like to share?

Talk to your customers, the end-users of your offering, constantly. They cut right through the clutter. Not investors, developers, consultants, etc... Listen to the people who use your product every day. They will tell you what they need, and your business will improve.

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

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