Interested in starting your own entrepreneurial journey in photography but unsure what to expect? Then read up on our interview with Rico Marcelo, Founder of Rico Marcelo Photography, located in Charlotte, NC, USA.

What's your business, and who are your customers?

Rico Marcelo Photography is a full-service photography business that captures memories and creates experiences for clients all around the world. We specialize in portraits, families, weddings, events, music, food and beverage, and travel photography. Our job is to tell your story through images that will last a lifetime. Whether you're looking for beautiful family photos or stunning product photos that capture the essence of your own business, we'll work with you to create something truly special. We also create content for personal and commercial clients - let us help you tell your story!

Tell us about yourself

I got my start in college, documenting nights out with friends. Since 2007, I've been shooting professionally, preserving memories for families and businesses. What motivates me is serving people and capturing genuine moments.

What's your biggest accomplishment as a business owner?

Being a business owner brings me immense joy and pride. I count myself extremely lucky to get the opportunity of doing what I love every day with my creativity in full swing - nothing beats it! Seeing others benefit from all this is simply amazing.

What's one of the hardest things that comes with being a business owner?

Running a successful photography business requires more than just taking pictures - it's also about cultivating your personal brand, managing budgets and expenses, responding to inquiries promptly, and finding time for shoots and post-production amidst the day-to-day hustle. Staying on top of all these demands can be challenging but extremely rewarding in the end!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Learning something new is an invaluable step in bettering your business and yourself.
  2. Embrace community building to get the most out of every situation, as we are all stronger when working together rather than competing against one another.
  3. Above all else, remember that life's too short for negativity. By being kind and genuine, you will attract positive experiences into your life!

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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