Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Rochel deOliveira, Founder of AccentsOff Speech and Voice Improvement LLC, located in New York, NY, USA.

What's your business, and who are your customers?

AccentsOff is a New York City-based business founded in 2011. Our clients are mostly foreign-born professionals who want to improve their speech clarity and refine their American accents. We work with senior-level executives and professionals from industries including finance, consulting, IT/telecommunications, medicine, and legal services. We meet with most clients one-on-one via Zoom video conference. In-office group training in the NYC area is also available.

Tell us about yourself

I started AccentsOff after working for 6 years as a lead accent instructor for the Sam Chwat Speech Center in New York. I was confident I could take Sam’s training to the next level. My background as a speech pathologist and classical musician continues to give me insights into how to help our students improve their speech, accent, and communication skills. I’m fortunate to have such a great team of instructors who know how to teach – and love seeing our students progress.

What's your biggest accomplishment as a business owner?

My biggest accomplishment as a business owner has been building and maintaining a strong online presence which has allowed my company to grow steadily over the past 11 years. I also feel that I have a knack for hiring and training great instructors, who, in turn, are masters at helping our students progress and succeed.

What's one of the hardest things that come with being a business owner?

Technology and automation! Fortunately, I work with a team of talented IT professionals who help me improve and automate our workflow.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Get a good accountant, labor attorney, and mentors of all kinds.
  2. Read extensively on how to create a website that will generate good organic SEO before starting your design.
  3. Automate your workflow as much as possible!

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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