Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Hans Homberger, co-founder of Rooster Natural Booster, located in Boston, MA, USA.

What's your business, and who are your customers?

RSTR is a Natural Energy Drink that gives you energy for up to 4 hours, gives you no crash, and has zero calories. RSTR's only active ingredient is caffeine derived from coffee. Each RSTR has the equivalent of 4 cups of coffee.

Tell us about yourself

I've always wanted to have control of my life and the impact I have on the ones around me. Being an entrepreneur allows me to fulfill this. Our goal is to help 1 million people a day.

What's your biggest accomplishment as a business owner?

Developing a product that truly helps to improve people's quality of life.

What's one of the hardest things that come with being a business owner?

All of the failures and "No's" you have to go through (at the end, they're all worth it, though!)

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Launch your MVP as soon as possible.
  2. Don't be afraid to fail. Learn from the failures and improve your product accordingly.
  3. Do something that you feel passionate about, and that is economically viable.

Is there anything else you'd like to share?

Don't plan too much! Just get started!! Along the way, make the necessary adjustments. Give yourself some room to fail a couple of times in order to get your idea turned up.

Where can people find you and your business?

Website: https://www.rstrenergy.com/
Facebook: https://www.facebook.com/Roosternaturalbooster
Instagram: https://www.instagram.com/rooster_natural_booster/


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.