Interested in starting your own entrepreneurial journey in media production but unsure what to expect? Then read up on our interview with Shelby Ring, Owner of Ruby Riot Creatives, located in Austin, TX, USA.

What's your business, and who are your customers?

We're a video production and photography studio that specializes in supporting businesses that empower long-term sustainable relationship tools.

Tell us about yourself

I started filming as a 23-year-old divorcee working as a yacht chef in the Caribbean. I was restarting my life, so proud to be sailing in the Caribbean, and I began filming moments in my sailing experiences from my personal life (and began getting paid to do the same for other yachts.) Being a woman who had to restart and completely re-establish myself from the ground up, we are so passionate about brands that empower women and couples to have fulfilling, connected, sustainable relationships. What motivates me each day is the idea of supporting a couple trying to find their way back into love and connection with one another — if we can create one piece of content or if we make one video that can give a couple the tools to step into their biggest, bravest version of themselves — that makes all the difference in the world to me.

What's your biggest accomplishment as a business owner?

We filmed a music video during the pandemic involving 20 women-owned businesses and a bunch of amazing dancers - depicting the life of a woman business owner going through COVID-19. That was one of the most special, challenging projects I have ever produced.

What's one of the hardest things that comes with being a business owner?

The ongoing uncertainty — you aren't working for someone else, so you're always on the hunt to continue to provide for yourself. It's an entirely different mentality than showing up to someone else's business to collect a salary, and it's certainly not for the faint of heart.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

I'd ask them what their risk tolerance is and to consider that heavily. I'd ask them to assess their hunger — there will be things you'll trade off as a business owner compared to being an employee — is your free time worth the trade-off of the stress of the unknown, and I'd ask them to make a list of their biggest priorities and values in life and see if owning their business could sustainably get them there.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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