Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Shannon Teixeira, co-owner of Emerald Coast Crystal Gallery, located in Santa Rosa Beach, FL, USA.

What's your business, and who are your customers?

Emerald Coast Crystal Gallery is the home of the largest collection of crystals and minerals along the Gulf Coast. Our collection is exclusively curated, offering the highest quality crystals and minerals for collectors, interior designers, and those who are focused on well-being. We seek stones that exemplify the Art of the Earth, providing a high range of healing while promoting higher states of consciousness. In addition to our stones, we specialize in crystal and mineral jewelry. To complement our product line, we offer classes on using the power of crystal energy as a tool to support self-care, host crystal parties, and other well-being experiences focused on helping us slow down, look within and support mindful growth.

Tell us about yourself

My husband and I are long-time collectors of crystals and minerals, and we have had a shared passion for their healing benefits in improving our well-being. We're inspired by impacting people's lives in a positive way and now have the opportunity to enhance the lives of others through the beautification and healing energy of crystals and minerals.

What's your biggest accomplishment as a business owner?

As a business owner, our biggest accomplishment to date has been taking our dream and making it a reality!

What's one of the hardest things that comes with being a business owner?

As a business owner, one of the hardest parts is marketing our products and services in a way that reaches our target market to drive continual revenue.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Whether it is a product or service, keep it simple to start.
  2. Invest in marketing early and continue to experiment with new ways to reach your customers.
  3. Always be thinking about ways to serve your customers, unlocking ideas around how to grow and scale.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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