Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Sheena Eizmendiz, Owner of Sheena Eizmendiz Co., located in Miami, FL, USA.

What's your business, and who are your customers?

We help dramatically improve individual and organizational effectiveness with our corporate training, mindset retreats, and coaching programs. Bringing solutions to the workplace is our mission. We’ve merged the most sophisticated and innovative principles of positive psychology with our learning and development programs and combined them to meet our clients desired outcomes.

Tell us about yourself

I started my business at the age of 23 years old while I was still in college and recently divorced with a four-year-old and an 11-month-old baby. Knowing I had to figure out how to raise two little girls on my own while still growing up myself, I decided to start my business in the clinical hypnosis and coaching industry. Early on, I knew I wanted to help people through life's toughest challenges.

My focus for the first 16 years was mostly on trauma and addictions. I worked with various CEOs of multi-million dollar companies and political figures, helping them get out of their own way and be the best leaders they can be. What motivates me the most is knowing that with a few tools and strategies, I can help my clients become the best versions of themselves and lead successful lives that they will be proud of.

What's your biggest accomplishment as a business owner?

Our biggest accomplishment is being able to create a sustainable business for over two decades, where we have been honored to serve thousands of clients worldwide while upholding our integrity to serve a diverse and inclusive culture from all walks of life.

What's one of the hardest things that come with being a business owner?

It can be interesting and equally challenging when you are trying to scale and grow your business in a world as competitive as the one we are seeing now.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Be committed and consistent, and know you will need to step outside your comfort zone the moment you decide to start a new business.
  2. Find the right community who will guide and support you through the process. We offer masterminds to help leverage these potential challenges a new business owner may face. Look for a community that will challenge you and inspires you to keep going no matter what.
  3. Celebrate your milestones. We are always waiting for the 'big win.' In fact, it's the small wins that add up and make a huge difference.

Is there anything else you'd like to share?

Patience and perseverance is a virtue. Try your best to be kind to yourself and don't get lost in the process.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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