Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Michelle Sandler, Owner of Shell Creative, located in McLean, VA, USA.

What's your business, and who are your customers?

I specialize in helping people harness the power and endless possibilities of a robust platform called Searchie. I am a content marketing expert whose passion is showing my clients how to go from concept to launch easily and quickly (without pulling their hair out!). My clients learn how to provide more value with greater ease and efficiency.

Tell us about yourself

When I left a successful marketing career to raise three kids, I never expected to get an offer to return to the workforce for $8 an hour. Instead of playing small, I used it as motivation to elevate my technical skills and build on my experience as a sales and marketing professional. Now, I help entrepreneurs, course creators, membership owners, and coaches through my web design and marketing business, Shell Creative. I believe everyone, like a shell, has a unique story to tell, and the tech, specifically a robust platform called Searchie, is just a mechanism for shelling that out to the world. My mission is to help them get to "Shell, Yes, I'm a success!"... to believe in themselves, harness their own power, see the endless possibilities, and shine and grow!

What's your biggest accomplishment as a business owner?

Helping hundreds of business owners successfully make their dreams come true by launching their services, memberships, courses, and more.

What's one of the hardest things that comes with being a business owner?

Learning that you can't and shouldn't do everything yourself. When you hone in on the gifts you bring to the world and delegate the rest, the sky is the limit.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Be the life you desire.
  2. You can start making money tomorrow. Just take the first step.
  3. Delegate anything outside your zone of genius to others.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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