Interested in starting your own entrepreneurial journey in beauty but unsure what to expect? Then read up on our interview with Sher Toro, Founder of Sher Shares, LLC and Soul Beauty, located in Tallahassee, FL, USA.

What's your business, and who are your customers?

I am a professional makeup artist and beauty blogger/influencer. My clientele is typically women looking for beauty tips and services.

Tell us about yourself

I have always loved the beauty industry and appreciating all the beauty in the world, as well as designing and inspiring others. I first started a blog as a special/medical needs parent, which took off, and I loved it! However, I wanted to respect my kids' privacy, so I decided it was best to steer in another direction. That's when I transitioned into the beauty niche. I saw it take off and felt like I was finally pursuing my passions and a trade that suited me! Eventually, I expanded into local business, doing professional makeup. I am motivated each and every day by pure passion. I love what I do and could truly eat, sleep and breathe beauty! It is definitely a calling in my life!

What's your biggest accomplishment as a business owner?

I was very pleased with the first year in business, full of makeup bookings! (Especially during the busy fall wedding season, when I didn't have a weekend free!) I was also so happy with the massive growth in my skills and knowledge as an artist. I feel that I've grown so much in just a year.

What's one of the hardest things that comes with being a business owner?

Definitely time management and juggling the demands and expectations as a wife and mother of two kids with multiple disabilities. It is very challenging to fit it all in. I often feel pulled in so many directions!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Follow your passion!
  2. Never worry about what others are doing. You are your own competition.
  3. Don't expect overnight success. One day at a time, and before you know it, each small milestone leads to bigger milestones!

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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