Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Garry Sanon, Founder of Sinew Fitness, located in Boston, MA, USA.

What's your business, and who are your customers?

SINEW Fitness is a health & wellness company that provides fitness, nutrition, and consulting services. Our methodology is centered on providing tools for busy professionals to balance healthy living, physical activity, nutrition, and stress.

Collectively, our Coaches have over 25 years of experience working with people and companies of all backgrounds. Our mission is to promote health and wellness as a way to improve fitness levels, encourage healthy aging, and positively impact mental health and an overall sense of well-being. Our services are offered globally in English & Spanish.

Tell us about yourself

My name is Garry Sanon, Owner and Head Coach at SINEW Fitness. This year marks my 20th year in the Health and Wellness Industry. For the better part of my life, I have been on a quest to live a healthier, more fulfilled life. For me, this journey started at the age of 11 when I began working with a nutritionist to help combat childhood obesity. It continued throughout high school as I was active in various sports. My interest in understanding movement and becoming stronger led to a Bachelor's Degree in Sports Science, multiple certifications, awards, and accolades.

Throughout my career, I have had the opportunity to work with some amazing clients, companies, and organizations. My roles have varied from Trainer, Coach, Consultant, Senior Level Manager (Nonprofit/For-profit), and Business Owner. My clientele has ranged from beginners, pregnant and postpartum women, individuals with chronic pain & illness, athletes, and more. The experience I have acquired gives me the ability to work with people of all different backgrounds, consult with large corporations, mentor new coaches, and build community-based programming.

What motivates me every day is opportunity and impact. I want to leave a mark on this earth and touch lives. On a daily basis, I am afforded the opportunity to impact the lives of the clients I work with, helping them achieve better health, improved mental disposition, and longevity.

What's your biggest accomplishment as a business owner?

No matter how hard things may get, no matter what sacrifice I have to make, I never quit. I wake up every day knowing I'm doing what I love, making a difference, and growing. The growth of SINEW Fitness has allowed me to work with clients all over the US, Europe, the Caribbean, and throughout the world.

What's one of the hardest things that comes with being a business owner?

The hardest thing about being a business owner is that everything falls on your shoulders. One thing I always say is attitude reflects leadership. This means that as the Owner, it is your responsibility to ensure the business is successful. Time is both valuable and fleeting. You must be adaptable and have a solution-based mindset.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Have a Business Plan - make sure it is complete and includes a vision for scaling and also an exit plan.
  2. Be Adaptable - you will have to wear many hats while your business grows. Being adaptable will allow you to handle conflict and deal with hardships more readily. You will do so knowing that the betterment of the business, your customers, and your employees are the priority.
  3. Trust your Gut - it is easy to get swayed by other people's opinions. It's easy to self self-doubt manifest. The most important person you can trust is yourself. It's your journey. There are no failures, just lessons to be learned. The path to success is not linear. Look in the mirror; YOU GOT THIS!!

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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