Interested in starting your own entrepreneurial journey in personal care but unsure what to expect? Then read up on our interview with Lux Perry, CEO and Co-Founder of Somedays, located in Vancouver, BC, Canada.

What's your business, and who are your customers?

We launched somedays in the spring of 2021 with a mission to radically change the way period pain is managed. With the largest and most comprehensive period pain relief line in North America, we are pioneering an entirely new category of feel-good period pain relief. Somedays is created by and made for anyone who has ever felt dismissed, alone, or hopeless in their experience with period pain. It's a soft landing place for people to explore their relationship to pain, find community, and welcome pleasure into a part of their life where it maybe hasn't been experienced.

Tell us about yourself

For 15 years, I went from doctor to gynecologist, to gastroenterologist, and back again, trying to find answers and some kind of relief. Despite having a history of endometriosis in my family, I was told again and again it was "just" period pain — or maybe it was endometriosis, but there wasn't anything they could do about it. Exhausted by the lack of options and support available, I began my deep dive into all the new research around chronic pain, somatic experiencing, and natural remedies for period pain. For the first time in my life, I found relief. Somedays is the place for me to share what I've learned and what works for me.

What's your biggest accomplishment as a business owner?

Last year we launched our "Period pain is not normal" campaign with our period pain simulator to raise awareness about period pain and endometriosis. In 10 months, that campaign has reached more than 3 billion people.

What's one of the hardest things that comes with being a business owner?

I would say almost everything about being a business owner is hard. When you combine that with a chronic illness that dictates almost every minute of your day, it gets even harder. Finding a healthy balance between your ambition and your well-being is a never-ending battle.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. The only thing holding you back from starting is fear.
  2. The only thing holding you back from growing is creativity.
  3. All entrepreneurs are making it up as they go - that's what makes us special.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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