Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Sonia Colon Medina, Founder of Healing House Acupuncture & Wellness, located in Milwaukee, WI, USA.

What's your business, and who are your customers?

Healing House is an acupuncture and wellness clinic. At our clinic, we offer acupuncture services integrated with other non-needle Traditional Chinese Medicine (TCM) therapies to help our customers improve their well-being and maintain healthy habits. Our approach focuses on preventative and wellness care. Our customers are individuals that benefit from acupuncture and TCM therapies to find pain relief, manage stress and anxiety, reduce symptoms of chronic health conditions, and improve their wellness.

Tell us about yourself

I am a licensed acupuncturist and practitioner of TCM in the state of Wisconsin. With over six years of clinical experience, I provide acupuncture services to individuals and community groups. My approach focuses on preventative and wellness care. As a holistic practitioner, I emphasize and promote the value of a healthy and clean diet, physical activity, an optimistic outlook on life, and the connection of body, mind, and spirit to achieve optimum health. I believe that when we take care of our body, we are simultaneously taking care of our mind and spirit. This is the key to wellness and balanced life.

Initially, I was not interested in the idea of having my own business. I thought that it would be too complicated and overwhelming to manage it all on my own. However, the opportunity to take over an existing acupuncture practice came along, and I decided to give it a try. I have been in business now for six years and five months. My biggest motivation is to use my skills and talents to serve my customers and to provide the best possible care for them. It is a great honor to be part of their wellness and healing journey.

What's your biggest accomplishment as a business owner?

As a business owner, my biggest accomplishment is having Healing House selected as the 2022 Best of Milwaukee Award in the acupuncture clinic category.

What's one of the hardest things that comes with being a business owner?

One of the hardest things that comes with being a small business owner is financial uncertainty. Managing and keeping track of the financial aspect of the business can be stressful at times.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Participate in business coaching sessions.
  2. Identify the things that you don't like/enjoy doing and delegate them.
  3. Get connected with an attorney to verify the terms of your contract and find an accountant that you trust.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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