Interested in starting your own entrepreneurial journey in advertising services but unsure what to expect? Then read up on our interview with Jason Barrett, Co-Founder of Sovereign Digital, located in Nashville, TN, USA.
What's your business, and who are your customers?
Sovereign Digital is a Marketing and Web Development company based in Nashville, TN. Our company specializes in digital solutions in the areas of Advertising, Audio/Video Production, Design, Web Dev, and E-Commerce.
Over the last 10 years, we’ve enjoyed serving a highly diverse client group that ranges from major media networks and music labels, law firms, and non-profits to independent small businesses looking to get their latest product online and in front of the world.
Tell us about yourself
My background is in graphic design, advertising, and marketing. I’ve been working exclusively in those areas for almost 20 years. The biggest thing that motivates me is the challenge of making each unique project a success. Digital marketing gives you dozens of products and services at your disposal, but it’s the foresight to know which ones to use most effectively that intrigues me. Even more, almost no campaign is the same; budgets can vary widely from client to client. The challenge of putting together a high-quality, custom-curated, cost-effective, and successful strategy motivates me the most.
What's your biggest accomplishment as a business owner?
The ability to stay competitive in the digital marketing and web development space for a decade has to be one of our greatest accomplishments to date. The digital space is always evolving, competition is always changing, and even a few of our services have evolved. That accomplishment doesn’t happen without the unwavering support of our clients. A lot of them have been with us for several years. A handful of them have been with us since the first day we opened our doors. Having their trust, as well as being able to provide them with a top-tier service continually, has been paramount to our lasting success.
What's one of the hardest things that comes with being a business owner?
One of the hardest things that every business owner will face (more than once) is uncertainty. Though it may look different for every company, no one leader is immune to it. Whether it’s uncertainty with staff, uncertainty with sales, etc., a successful business owner is someone that is able to navigate those tough times and make key decisions that shorten the lifespan of whatever their uncertainty is. That’s not something that’s taught in a class but rather something learned on the front lines of being a business owner.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
First and foremost, as your schedule allows, look for opportunities to ‘pay it forward’ to people and/or businesses that are truly in need. Find a cause you believe in or a person looking to break into your industry and help lift those people up by sharing your talents with them. Some of the most fulfilling work you do won’t have an invoice attached to it.
Secondly, don’t undervalue the work you provide. Your talent and experience have worth. Price accordingly.
Lastly, learn to delegate. A good exercise in futility is trying to do everything yourself
Where can people find you and your business?
Website: https://sovereigndigital.co/
Facebook: https://www.facebook.com/SovereignDigital.co/
Instagram: https://www.instagram.com/sovereign.digital/
Twitter: https://twitter.com/sovereignads
LinkedIn: https://www.linkedin.com/company/sovereigndigital/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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