Interested in starting your own entrepreneurial journey in personal care but unsure what to expect? Then read up on our interview with Heather Greene, Owner and President of Springtide, located in Santa Barbara, CA, USA.

What's your business, and who are your customers?

We are a non-toxic nail salon based in Santa Barbara, CA. Our customers appreciate our commitment to healthy products, exemplary hygiene, and elevated service.

Tell us about yourself

I was inspired to create a nail salon experience that put the client at the center of the experience. Meaning we created a peaceful, comfortable environment and technological conveniences such as digital appointment management and use products that are healthy for both our clients and our team. I am inspired by the opportunity to provide a sanctuary and rejuvenation experience to our amazing clients.

What's your biggest accomplishment as a business owner?

We opened at the height of the Covid pandemic, so I'm proud that we as a team persevered and came through that dark and stressful period successfully.

What's one of the hardest things that comes with being a business owner?

You never know what the day is going to bring you and what curveballs or problems will be presented that day. My most peaceful day of the week is Sunday when the business is closed!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Know what you're getting into. Engage experts or mentors to really understand the financial viability of your idea.
  2. Be prepared to work harder than hard to get your business stabilized.
  3. Know your core competency as a business. A business identity becomes diluted when it tries to be too many things to too many people. Know what makes you unique and consistently do that to the very best of your ability.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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