Interested in starting your own entrepreneurial journey in jewelry but unsure what to expect? Then read up on our interview with Malin Andren, co-founder of Star of Sweden, located in Stockholm, Sweden.

What's your business, and who are your customers?

Star of Sweden is a fast-growing Swedish design brand of fashion-forward jewelry and specially designed gift boxes with a personal message to the wearer.

The Carry Yourself collection offers you a complete gift that describes how you carry yourself according to your chosen stone color. Each stone color represents different characteristic traits. Which color represents you?

The idea behind Carry Yourself awakened when a very special person told me how I am perceived by her and how she sees me how I carry myself. Sometimes it can be difficult to catch the words spoken. A piece of jewelry from Star of Sweden captures the words and lets them follow you on your life journey.


The jewelry from Star of Sweden is bought by women and men for other women all over the world. Star of Sweden is an international brand rooted in Swedish simplicity where all collections are designed to represent sophistication, timeless and classic pieces with a nod to its Swedish heritage.

Tell us about yourself

Words from Malin Andren, Founder of Star of Sweden:

I have worked with marketing basically my whole life. I previously worked with marketing at an art company in Miami, Florida, for a couple of years. Being able to build a brand from zero has always been a dream for me.
Star of Sweden was founded by a mother and daughter that had a different idea and vision in mind. We wanted to create a company that is more than just a regular jewelry brand. When we started, the idea was to make an impact on women around the world. We wanted to build a brand that is completely a "Feel good brand." In everything we do and communicate, we let you know how perfect you are. Because of this, the Carry Yourself Collection was born.

Life's successful moments, adversities, dreams & goals have contributed to who you are today. Our motto is beauty comes from within & your unique beauty is created based on how you show and express your personality. Therefore, we have created a jewelry collection that will remind you of who you are and always remind you to Carry Yourself like a star no matter what.

Building one of Sweden's most interesting gift concepts, our motivation has always been to motivate, inspire, and impact women's self-esteem and to enlighten their unique inner qualities. The motivation for us to move forward is to spread the message that beauty comes from within and to let every single customer be able to spread this message further.

What's your biggest accomplishment as a business owner?

Our biggest accomplishment is that my mother and I launched a product to the market that took years to plan, build, and launch. We had a dream, and we made it become a reality. A product that is not just jewelry; it's a product that connects with people. A product that impacts women in all stages in their life. To receive customer emails telling us they are still wearing that piece of jewelry they received from a loved one and where they tell us the words in the letter really had an impact on their matters to us. That is all that counts, and that's what Star of Sweden's core is built upon. To make an impact on women all around the world.

What's one of the hardest things that come with being a business owner?

Managing time. Starting a business and running it is the most fun, challenging, and scary thing I've ever done. When you start, there are so many things you'd like to accomplish. Having a clear vision a dream of where your company will be is the key to my drive. However, deciding what things to do first, what to invest in, in order to grow are many times challenging. The ability to stay focused on the "right" things that will benefit growth can sometimes be overwhelming for a small business owner. Therefore, get a mentor, a guide that will inspire your journey in order to at least eliminate the biggest mistakes a small business owner could approach along the way.

Work-Life Balance is another challenge being a business owner. As an entrepreneur, we are driven to achieve and are willing to spend any amount of time getting there. But money nor success can't buy back the time we don't spend with our loved ones.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Never stop dreaming, believing, and chasing your goals.
  2. Stay true to yourself. Genuinity always shines through, and your brand will reflect this.
  3. Surround yourself with people that inspire you, let them guide you, and learn from their mistakes.
  4. Be Creative, stay focused on your goal, time management is the key. Prepare to make sacrifices, and last but not least, always provide impeccable customer service. Without them, you do not have a business.

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

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