Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Daniel Vivarelli, Founder of Starloop, located in New York, NY, USA.

What's your business, and who are your customers? creates reputation management software that helps businesses get online reviews. Plus, one tree is planted for every review.

Tell us about yourself

Online reviews are very important for businesses, and our environment needs help. We decided to create a solution that helped solve both of those problems, make it easy to get reviews, and plant a tree for every review. This double win means businesses get reviews, and the Earth gets trees.

What's your biggest accomplishment as a business owner?

Proving that regenerative commerce (in our case, planting a tree for every review) is not just a viable way to do business but also out-performs everything else out there.

What's one of the hardest things that comes with being a business owner?

Time management, for sure. I could be better at this. It's clear that the most materially successful people on the planet have an outsized respect for their time and how they spend it.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Develop immunity to failure and keep connecting, testing, and trying your concepts until you find something that gets traction.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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