Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Stav German, Founder of Stav Vocal Design, located in Brooklyn, NY, USA.

What's your business, and who are your customers?

I am a certified voice teacher, authorized as the first Complete Vocal Technique teacher in New York. My customers are singers of all musical styles who wish to improve their vocal abilities in a concrete and efficient way.

Tell us about yourself

I have wanted to become a voice teacher since I was 18. I worked hard to explore and study not only how to sing but how to teach various types of students with a wide toolbox of different approaches. To truly cater to singers of various backgrounds and goals, I feel I need complete freedom to do what I feel is best for them in the short and in the long run. And that means being self-employed while cooperating with other business owners who share the same views as I do.

What's your biggest accomplishment as a business owner?

My students' voices are my pride and joy! Their progress is my accomplishment.

What's one of the hardest things that come with being a business owner?

There is no real time off. The business needs constant care and maintenance. I personally find it challenging, but I don't see it in a negative light because I am truly passionate about my work.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. You're in it for the long run. Build a solid foundation that will last.
  2. Ask for help! Business owners require to do everything on their own. Frankly, it's impossible to do it all well. Get professional help to do things right.
  3. Open a business you are passionate about. Your creativity and the endless need to explore and widen your abilities will keep your business constantly evolving.

Is there anything else you'd like to share?

I am a true believer in honesty, authenticity, and goodwill. My business is built on my will to fulfill my clients' goals. I can't see myself doing anything else, and that's keeping me anchored as a musician, a teacher, and a business owner.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.