Interested in starting your own entrepreneurial journey in clothing but unsure what to expect? Then read up on our interview with Shane Skaar, Founder and CEO of Streignth Sportswear, located in La Crosse, WI, USA.

What's your business, and who are your customers?

Streignth is my business. We provide fitness apparel Streignth Sportswear), and we are also starting to dabble into supplements as well (Streignth Supps) in the coming weeks. Our customers are primarily ages 18-30 who live an active lifestyle and want to become the best version of themselves.

Tell us about yourself

Growing up with a chest condition made me extremely insecure until I had a procedure to fix it when I was 15. The recovery process wasn't easy, and I couldn't exercise effectively for an entire year after. Once I came back to athletics, I discovered the gym and had a YMCA trainer named Josh Garrison that helped instill in me great values I still hold to this day as well as my passion for fitness and lifting. A few years later, I came to college and really came out of my shell. During my freshman year, I was sick of working at Subway and a gas station (Kwik Trip), and I wanted to do something much more meaningful. I thought I had a fairly unique and hopefully empowering story, so I took the story and created Streignth through it.

What's your biggest accomplishment as a business owner?

I am nowhere near where I want to be just yet, but I know we are well on our way! For now, I would say Streignth's greatest accomplishment has been to inspire over 10,000 people to have applied to represent our brand from all over the world- from over 20+ countries.

What's one of the hardest things that comes with being a business owner?

Time delegation and being able to say NO to things in order to get what you need to do is the hardest part. "Time is money" is the truest statement ever, and I've realized more than ever how important it is to protect your time and keep in mind how you can leverage your skills to make yourself the most valuable version of yourself possible in order to make the greatest impact.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Treat EVERYONE how you would like to be treated. You never know who you're talking to, so treat everyone with respect, especially when you first meet someone new.
  2. Do not care what others say or think- it's inevitable some will judge you for doing something different, and you can't let that hold you back from wanting to make an impact in your own way.
  3. No one is going to do it for you. It's on YOU at the end of the day to make your dreams and aspirations a reality- take ownership of your goals and bring them to fruition.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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