Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Ariella Rahma Forstein, CEO of The Ariella Approach, located in Boulder, CO, USA.

What's your business, and who are your customers?

I am a Vocal Alchemist. I help you find, harness and share your most powerful voice. This happens when you are supported in aligning your mind, body, spirit, and voice. My clients are singers, speakers, entrepreneurs, business professionals, and people who need to heal themselves and their vocal woes (physical, mental, emotional & spiritual).

Need to truly empower your speaking or singing voice, find your inner authority, and deeply rooted confidence? Contact me, and let's talk.

Tell us about yourself

I've been singing - cooing - since I was old enough to sustain a note. As a highly sensitive child, I always knew I was a singer, but I needed to overcome shyness, stage fright, and tremendous anxiety in order to shine. I was able to create a business helping others do the same when I was a young college graduate in Los Angeles, pursuing/living my dreams. 16 years later, I have worked with thousands of people individually and in groups and watched them transform their abilities to shine in front of the audience of their choices!

My coaching clients include private clients, corporate and non-profit group training, clergy leadership, Yogic practitioners, choral directors, private workshops and retreats, directing my own choirs, and serving in clerical positions (cantorial soloist, wedding officiant, ritual/spiritual leader, and more). I feel GRATEFUL that the business has grown + morphed alongside my life journey to continue to empower others and myself!

What's your biggest accomplishment as a business owner?

Really, seeing one person's "Ah Ha!" moment is everything, and witnessing someone do something they previously thought was impossible, including physically healing ailments that fear encouraged rocks! Also, my TEDx Talk "Singing Is Your Birthright" and singing on stage with Sir Bobby McFerrin were heightened moments of delight. Being celebrated with the gratitude of my clients means so much to me.

What's one of the hardest things that comes with being a business owner?

Being such a colorful chameleon/Songstress Priestess/human has sometimes made it hard to remain focused when I want to experience so many things in this life. That said, I've channeled that into my company and have created offerings that utilize different aspects of who I am.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Be patient with yourself and the process, but remain diligent.
  2. Create business practices AROUND your self-care. Don't exhaust yourself, so you need to start caring for yourself once you're burnt out.
  3. You'll need both self-discipline but also moments of fun; otherwise, it ain't worth it! IN JOY!

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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