Interested in starting your own entrepreneurial journey in home care but unsure what to expect? Then read up on our interview with Jennifer Cassels, President of The Blissful Place, located in New York, NY, USA.

What's your business, and who are your customers?

I'm the President of The Blissful Place, an online retailer specializing in premium home and garden decor. Our mission is to help people create their dream outdoor living space. We have the pleasure of collaborating with a diverse clientele ranging from landscape architects and designers to general contractors and the public at large.

Tell us about yourself

I've been involved in multiple businesses and industries throughout my career, from stock trading to real estate. I started my current business three years ago because I've always had a love for the outdoors and a passion for digital marketing. I decided to combine my two interests to create The Blissful Place to help a specific niche of customers that we could serve at a high level.

What's your biggest accomplishment as a business owner?

Scaling my first business to over seven figures in revenue.

What's one of the hardest things that comes with being a business owner?

There are many but one of the biggest for me is the speed of execution. I have a lot of ideas but always feel that I'm not executing them fast enough.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Find a real problem to solve.
  2. Build a strong team around you that has their own unique and complementary skill sets.
  3. Stay focused on serving your customers and finding new ways to add value to them for long-term success.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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