Interested in starting your own entrepreneurial journey in content solutions but unsure what to expect? Then read up on our interview with Ken McCarron, Co-Founer & CEO of The Content Company, located in Ajax, ON, Canada.
What's your business, and who are your customers?
We create blog posts, web pages, landing pages, email campaigns, product descriptions, and more. Our main customers are digital marketing agencies, but we can create content for any business or organization.
Tell us about yourself
In the beginning, I was a freelance writer, and I joined forces with my ex-wife because she has great rapport-building and people skills. The ContentnComapny was created with me being the only writer at the start. It didn't take long before we had a team of freelance writers creating content for companies all across North America. I enjoy the creative process. I enjoy the freedom I can have working this way. And most of all, I enjoy helping a wide range of businesses put out high-quality content that I know is going to represent them well in their industry.
What's your biggest accomplishment as a business owner?
I would have to say it's probably getting to the 9-year mark and still rolling along after a down economic time or two and covid. Staying true to the vision throughout.
What's one of the hardest things that comes with being a business owner?
For me personally, it's wearing the 'owner' hat and not slipping into the 'operator' mode too often.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Know your customers inside and out before you begin.
- Create a team that highlights everyone's strengths.
- Keep your financials in order right from the start.
Where can people find you and your business?
Website: https://www.getawesomecontent.com/
Facebook: https://www.facebook.com/groups/TheContentCompany
Instagram: https://www.instagram.com/thecontentcompanytoronto/
LinkedIn: https://www.linkedin.com/in/kenmccarron/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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