Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Will Knox, Founder of The Knox Company, located in Ojai, CA, USA.

What's your business, and who are your customers?

Restaurant consultant specializing in restaurant real estate and concept development. My clients are operators, chefs, landlords, developers, Buyers/Sellers, and creators of restaurants.

Tell us about yourself

When the interest rates went to 14% in 1980, and I was brokering residential real estate in LA, I thought, "Now, what am I going to do?... I'm 30 years old, and no one is buying homes" So I stumbled across a little-known chef named Wolfgang Puck and found his first location...Then I said, "Wow, no one's specializing in restaurant real estate." Just as the scene in LA and around the country blossomed...Then I connected with Peter Morton and the Hard Rock Cafe and was clearly off to the races!...I get up every morning wondering, "What's gonna surprise me today?--good, bad, or indifferent...As Churchill so eloquently said, "Never, Never, Never give up."

What's your biggest accomplishment as a business owner?

I co-created a quick service brand called WORLD LINKS--a gourmet sausage and hot dog concept. Though we built 11 units around the country and are now closed, it still has evergreen qualities making it a solid brand. If anyone out there wants to discuss it - you may visit As a consultant, I am most proud that my practice has flourished and still does.

What's one of the hardest things that comes with being a business owner?

You live by the sword and die by the sword. It's all on you, baby.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Have a clear idea/purpose.
  2. Have confidence.
  3. Be passionate, and the money will follow.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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