Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Steve "Mr. Pineapple" Mathieu, Founder of The Pineapple Theory Inc., located in Montreal, QC, Canada.

What's your business, and who are your customers?

Theoretically, what if adding a pineapple to people’s life could assist in living on Earth more happily, together? The pineapple fruit is an inspiration, sharing a life & leadership philosophy, and helps improve an inner foundation with easy-to-use life principles acting like power tools with the attempt to make sense out of the world with intelligence – reasoning - and positive emotions.

The Pineapple Theory is more than a book:

Mr. Pineapple is a speaker and collaborator with the not-for-profit Engineers of Tomorrow with the purpose of positively nourishing the young pineapples for a bright and inspiring future by becoming problem solvers. Mr. Pineapple is available for mentorship.

Daily, a new text is released on the blog of The Pineapple Theory because everyone deserves a fresh serving of the pineapple. Mr. Pineapple travels the world with his pineapple, yes, he walks towns and their landmarks while carrying a pineapple fruit. Each travel triggers several inspirations, there are pineapple stories everywhere, and Mr. Pineapple can meet with everyone wondering/asking: "Why do you walk carrying a pineapple?"

For each country he visits, Mr. Pineapple supports a local freelancer photographer becoming an official photographer of The Pineapple Theory. Each is available for everyone at an exclusive rate when purchased with the eStore of The Pineapple Theory.

The Pineapple Theory is available for everyone, from everywhere. We can't outgrow ourselves - rather - we should positively cultivate ourselves. Positive emotions within are positive emotions around. We all own it!

Tell us about yourself

For years Mr. Pineapple felt crushed like a lemon by the culture washing of several corporate companies, by several emotional fishermen, and by how the majority of society chooses to act & speak from their thoughts without owning them because the majority seeks around instead of seeking within. The more extremes become slaves of their negative emotions. All become emotional illusions with life & time, resulting in many losing themselves, forgetting themselves, from the mythology of their choosing resulting in many forgetting that they are, in life, positively the solution.

When Mr. Pineapple saw this through the emotional illusions of life & time like an eagle, he sold his lemons and bought a pineapple! Since, Mr. Pineapple is cultivating The Pineapple Theory by assisting humans with their life & leadership philosophy and improving their inner foundation with easy-to-use life principles acting like power tools with the attempt to make sense out of the world with intelligence – reasoning - and positive emotions.

It also assists in understanding life and humans emotionally better because positive emotions within are positive emotions around. Life has positive & negative forces, and they require it to remain in balance. It is a philosophy trackable since the 14th century B.C. Daily, everybody has the freedom to do the right thing, even if no one is watching. In the illusions of life & time, it becomes important for humans to keep balance on their foundation. When in balance on their foundation, one never loses themselves, one never forgets themselves. It is one returning to themselves.

What's your biggest accomplishment as a business owner?

Keeping balance! Because life is positive & negative forces, so does the pineapple fruit in-balance on my inner foundation. Since day one, there have been ups & downs, and both are used to fuel my pineapple juice to do even more positively, simply by using the philosophy, tools, and concept of The Pineapple Theory along with other people’s positive thinking.

“Pineapples don’t grow with magic beans, and neither do you.” In the last few years, Mr. Pineapple has been cultivating the purpose of assisting humans in living more happily on Earth, together. Not limited to, several accomplishments are to be recognized:

  • The milestone of 120K+ followers on LinkedIn and Instagram combined was achieved.
  • Two first book fairs attendance in 2022.
  • Nourishing the SEO for which, The Pineapple Theory is all over Google’s search engine, along with the #thepineappletheory on social media.

Daily is an inspiration for Mr. Pineapple; he writes between 250 and 500 words daily. Therefore, 100K+ words were shared for free on his blog and LinkedIn, without recycling a single post & text, because everyone deserves a fresh serving of the pineapple to reflect with positive energy about what surrounds them daily.

Mr. Pineapple supports and speaks for the not-for-profit Engineers of Tomorrow, with the purpose of supporting the young pineapples to become our future problem solvers by sharing better stories every day.

Mr. Pineapple has an ongoing ambitious project of travelling the world with his pineapple. Yes, he walks towns with an actual pineapple fruit to see and learn about several countries’ landmarks to trigger several inspirations to be shared with everyone to support The Pineapple Theory’s purpose. In 2022, London (UK), Athens (GR), and Frankfurt (DE) hosted Mr. Pineapple.

What's one of the hardest things that come with being a business owner?

Patience, patience, and patience. Consistency is determination. Stay focused, lead with your heart, and believe to achieve.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Unless you take one definite step forward, you’ll get nothing done.
  2. Never plateau, no status quo. Always move forward, no matter how fast you go.
  3. Fail fast, move on fast. Surround yourself with people who push you to succeed.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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