Interested in starting your own entrepreneurial journey in personal development but unsure what to expect? Then read up on our interview with Haley Hoover, founder and owner of The Sparkling Hippie, located in Sonora, CA, USA.

What's your business, and who are your customers?

I own The Sparkling Hippie — a unique blend of messy, intuitive art and business consulting (they are much more fun when mixed together!). Through the world of abstract art, I help business owners rediscover the fun and fulfillment they crave in their business.

Tell us about yourself

I am blessed that I found out early on what I wanted to do with my life. I was getting a degree in public relations (1 semester away from graduating) when it hit me like a slap in the face. I knew without a doubt that I wanted to help people through my blog. I had been blogging for a few years, and I remember having this unshakable feeling that I needed to do this forever, in a really, really big way. In essence, that's where my journey began.

I look at my business as more of a calling than anything. It's my purpose. I can't not do it, and I won't be happy doing anything else. I can still see the light of my purpose, calling me forward to keep going in my darkest hour.

What's your biggest accomplishment as a business owner?

Making a full-time income! I feel like this dream took me way longer than I ever anticipated. I knew what I was called to do early on, but it took a long time to get there. I had to learn how to truly run a business and mentally operate as a business owner.

What's one of the hardest things that come with being a business owner?

Firing clients. It's a beautiful thing to pick and choose who you work for, but it can also be challenging to admit a client is not a great fit for your business. One of the hardest things I've had to do is release clients that aren't a good fit for my business style.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. It will be way slower than you think. That's okay. Relax and enjoy the journey. Take your time. Take a deep breath; this is meant to be fun!
  2. Get involved in business groups, mentorship, business communities — anything that will open your mind and allow you to learn the art of business.
  3. Lean into your body's creative, intuitive, silly side. There is more wisdom there than you'd think!

Is there anything else you'd like to share?

Social media isn't the only way to market your business. :) Curious to learn more?

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out and learn how you can turn "one day" into day one.