Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Michael Schafer, Founder of The Wine Counselor, located in Troy, MI, USA.

What's your business, and who are your customers?

The Wine Counselor® provides entertaining and educational classes and programs designed to be fun and engaging. Whether it's a corporate, association, or private event, I will customize your program to meet your needs. You will learn and laugh while having a great time tasting!

Tell us about yourself

As a college student in Santa Barbara, California, I fell in love with wine. After practicing law for many years, I started my business as my encore career. When a client experiences the "aha" moment when tasting wine or spirits, it's so very gratifying!

What's your biggest accomplishment as a business owner?

Exceeding my client's expectations. Whether it's an intimate private tasting to a college-level culinary program to presenting for a corporate client, asking me to return is the best compliment.

What's one of the hardest things that comes with being a business owner?

As a one-person business owner, keeping all my "ducks in a row" while developing a new business.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Know your product/service better than your competition.
  2. Sweat the small stuff.
  3. Never, never, ever give up.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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