Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Amber Nelms, CEO and Founder of Triangle ABA LLC., located in Raleigh, NC, USA.

What's your business, and who are your customers?

It is an ABA company that serves families with autistic children. ABA stands for Applied Behavior Analysis.

Tell us about yourself

What inspired me to create Triangle ABA was born out of a desire to help families and children like myself. My son was diagnosed with autism when he was around three years old. ABA therapy changed his life, and I decided to become a clinician to help others receive this effective therapy. I went back to school to become a Board Certified Behavior Analyst.

What's your biggest accomplishment as a business owner?

That I get to create an environment where people get to flourish and develop. That my values shine through with my decision-making, and I lead myself and others from the place. That I am constantly learning from others around me, so I am continually growing, therefore leading my team to do the same and creating an environment that produces better outcomes for everyone.

What's one of the hardest things that comes with being a business owner?

You tend to intricately connect everything in your life back to your business, so this can make life complex at times.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Make sure you know your values and your Why for the business.
  2. Care about the people you serve and see them as individuals.
  3. Always be willing to grow and learn because mistakes are just learning opportunities.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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