Interested in starting your own entrepreneurial journey in wellness but unsure what to expect? Then read up on our interview with Degelis Pilla, CEO of TribeTokes, located in New York City, NY, USA.

What's your business, and who are your customers?

TribeTokes creates premium, craft products for the next-generation cannabis consumer โ€“ who respects plant science, consumes mindfully and expects top-quality products from trusted brands.

Tell us about yourself

I decided to enter the cannabis industry after key states legalized it in the 2016 election cycle. I knew this was a movement I wanted to be a part of both as an activist and as an economic opportunity. It is exciting to be a part of history and also to end the absolutely unjust incarceration of so many for minor cannabis offenses, which have historically been rooted in racism. PS. Referred by Gesche Haas of Dreamers + Doers!

What's your biggest accomplishment as a business owner?

We have bootstrapped to over $2m in annual sales and are 100% women-owned and operated.

What's one of the hardest things that comes with being a business owner?

Never truly shutting โ€œoff.โ€

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Be in it for the long haul - we can accomplish a lot, but building solid foundations can take time.
  2. Have a nest egg or side hustle ready to protect yourself financially if you plan to bootstrap.
  3. Be extremely careful about the type of people you make a partner or decision maker from the early days. Cofounder disputes can destroy an otherwise promising business.

You can connect with Degelis Pilla:

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