Interested in starting your own entrepreneurial journey in health and fitness but unsure what to expect? Then read up on our interview with Matt Kasee, Owner of Trilogy Fitness Systems, located in Cincinnati, OH, USA.

What's your business, and who are your customers?

We are a personal training gym. Our customers are busy adults who have never found a true home for their fitness and want to find an enjoyable way and place to exercise so they can finally begin taking care of themselves. We provide a fun environment for people to truly thrive and become a physically stronger version of themselves.

Tell us about yourself

In undergrad, I wanted to go into physical therapy but quickly took a turn in grad school. I was working as a trainer and realized that there was a huge block of underserved people in the fitness industry. I decided that I wanted to be a change in the industry and build a business that tries to meet people where they are every step of the way. We wanted to create a fun and empowering place for people to take care of themselves. Every day we get to truly impact people's lives. Seeing people become more confident and capable and how that impacts every phase of their life never gets old and motivates me every day.

What's your biggest accomplishment as a business owner?

I am most proud that we have been able to build an amazing team of trainers that work together to really improve the lives of the people around us. I am surrounded by selfless people who truly care about each other.

What's one of the hardest things that comes with being a business owner?

Uncertainty and never-ending work is the hardest part of being a business owner. There is always something to do, and you wear about a dozen hats. Being able to juggle the roles and the constant tasks can sometimes be overwhelming.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Anybody looking to start or run a business should just start. We slow down and wait for the perfect time and circumstance, but that will never come. Getting started and chipping away is the most important thing to do.
  2. Find great mentors and people who will help guide you along the way. We all need coaches and help. Mentors will be priceless in the long run.
  3. Create an amazing team to support you and the business. With a good team, you can do so much more.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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