Interested in starting your own entrepreneurial journey in wellness but unsure what to expect? Then read up on our interview with KR Jones, Owner of Under Construction NYC Inc, located in Brooklyn, NY, USA.

What's your business, and who are your customers?

I'm in the business of wellness, and my customers are those who see the value in investing in themselves. Under Construction NYC is based upon seven principles, Movement, Self Love, Community, Balance, Recovery, Sustainability, & Nature.

Tell us about yourself

My entrepreneurial life arose when I realized my value amidst working within corporate wellness as a personal trainer. I grew tired of chasing the proverbial carrot of success for other people, and I found displeasure in competing with my peers over the same pool of clientele. My motivation stems from a desire to help those who can't afford fancy gym memberships or didn't study kinesiology to have the foundational knowledge of basic anatomy and bodily function. I wholeheartedly believe wellness is a birthright, and the expansion of your wellness palate is essential for growth mentally, physically, spiritually, and financially.

What's your biggest accomplishment as a business owner?

My biggest accomplishment has been creating a wellness conversation starter. A basic design is always functional, but a great design will make you feel something. When people interact with the items I created, dialogue elicits authentically, that's worth more than money could ever buy.

What's one of the hardest things that comes with being a business owner?

One thing I struggle with today is finding the balance between creative and admin work, both being equally important. If you get too deep into the creative aspect, the admin work starts to slip away and vice versa. Finding a balance between both creative endeavors and sharp business acumen is essential for scaling and growth.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Think beyond your own wallet. I vividly remember the day a client of mine paid for personal training sessions and swiped a credit for five thousand dollars like it was a double cheeseburger at Mcdonald's.
  2. Scratch your own itch first. The most successful businesses have come from those who looked to solve a problem they were facing personally.
  3. You can not, nor should you ever try to do everything on your own. Tap into your communities and your networks because vulnerability will get you a lot further than pride.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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