Interested in starting your own entrepreneurial journey in clothing but unsure what to expect? Then read up on our interview with Ursula Recio, Founder of URSi, located in New York City, NY, USA.

What's your business, and who are your customers?

I own and run an eco-friendly children's clothing brand, locally produced in NY, for parents who want to dress their kids aligned with their values and style.

Tell us about yourself

I have been working in the fashion industry as a designer since 2009, and I always felt a bit guilty for being part of an industry that pollutes me so much. In 2017 I became a mother and started doing clothes for my son, people liked it, and I saw an opportunity to try something new, but I wanted to do it my way, the most sustainably possible. So I started it while I was still working as a fashion designer for a company.

What's your biggest accomplishment as a business owner?

My biggest accomplishments as a business owner are to still be in business, to have been featured in vogue during the pandemic, and to see the kids wearing my designs!

What's one of the hardest things that comes with being a business owner?

I think the hardest thing is to draw the line between work time and off-duty time. Because as a business owner, I am 24/7 with my mind on the business. But it can lead to burning out, so finding a balance is necessary but sometimes hard to achieve.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Have a business plan! So you know where you want to go and how to get there.
  2. Start it even if you feel that the product is not 100% ready; you will have time to make it better and test it out before investing too much.
  3. Not because you know how to do it means you should do it! Find people, and create a team.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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