Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Roudy Nassif, Founder of VivaRays, located in Nelson, BC, Canada.

What's your business, and who are your customers?

VivaRays' mission is to bring healthy, nourishing light to every corner of the globe by eliminating junk light and providing innovative solutions that align with nature's healthy light.

We offer the world's first circadian light harmonizing glasses that are scientifically engineered to harmonize and mitigate the harmful effects of artificial light in order to help you sleep better, have more energy and focus, and become more productive. Our customers are health seekers who want to sleep better and live in rhythm.

Tell us about yourself

I am an engineer, health entrepreneur, martial artist, and light expert, actively working to revolutionize the world of circadian lighting. As a visionary in my field, I am dedicated to helping individuals achieve better sleep, increased energy, and improved health through my innovative and advanced circadian light harmonizing glasses.

As an engineer, I struggled with depression and anguish for years. Despite trying everything from diet to supplements, nothing seemed to work. The pain became unbearable, and I knew I had to make a change. I decided to leave my job and embark on a journey of self-discovery and connection with nature. I travelled around the world, volunteering on farms and immersing myself in a lifestyle that aligned with natural light and dark patterns. And something miraculous happened.

As I lived in harmony with nature's cycles, I discovered the power of light in our biology. My depression and anguish transformed into inspiration, aliveness, and vitality - without any changes to my diet or supplements. This wonderful discovery sparked a passion in me to understand more about light, quantum biology, and the circadian rhythm. I studied tirelessly, driven by a desire to help others experience the same transformation I did.

And thus, VivaRays was born - my company dedicated to revolutionizing the world of circadian lighting and helping individuals achieve better sleep, increased energy, and improved health through innovative and advanced circadian light harmonizing glasses.

For the past four years, I have been educating healthcare practitioners and doctors on the importance of optimizing their own light environment and that of their patients. My mission is to help more than 1 billion individuals live in optimal rhythm, harness the power of healthy light, and awaken the spark of their inner light.

My passion and dedication to this mission is unshakeable, and I am committed to making a positive impact on the world through circadian lighting. I know that with every step I take, I am moving closer to my goal of creating a world where everyone can live in optimal health and vitality. My big goal energizes me and recharges my body, helping me to overcome big obstacles and transform them into an opportunity for serving and helping others live their best lives. I am truly inspired by the positive impact my work can have on individuals' health and well-being.

What's your biggest accomplishment as a business owner?

My biggest accomplishment as a business owner is the positive impact I am making on people's lives through my work. It is incredibly rewarding to know that I am making a difference and helping individuals live their best lives.

What's one of the hardest things that comes with being a business owner?

One of the hardest things that comes with being a business owner is the constant need to make difficult decisions. As a business owner, I am responsible for the success or failure of my business, and every decision I make can have a significant impact on its future.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. One of the most important tips for starting, running, and growing a business is to find a deeper purpose beyond just making money. Focus on something that lights up your inner fire, a meaningful goal that you are passionate about. When you are connected to your purpose, you will be more motivated and committed to making a difference. Ask yourself the powerful question, "What can I do to give and serve more?" The answer will come in a timeless flash.
  2. Be true to yourself. Authenticity is key in business. Don't try to be someone else, be unapologetically yourself. It's through being true to yourself that you can extend your inner inspiration to others and create something meaningful. People are drawn to authenticity and will be more likely to connect with your business if they can see your passion and personality shine through.
  3. Learn to delegate and attract the right people to help you move forward. As a business owner, it can be tempting to try to do everything yourself. However, this can lead to burnout and limit your business's growth potential. Learning how to delegate tasks and attract the right people to your team can make all the difference between mediocrity and genius. Surround yourself with people who share your vision and bring their unique talents and perspectives to the table. This will help your business thrive and achieve its goals.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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