Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Cyndee Williams, owner of White Birch Eatery, located in Merrimack, NH, USA.
What's your business, and who are your customers?
White Birch Eatery is a guest-centric organization striving to achieve the highest level of customer satisfaction through our menu range and quality practices. We ensure that we use the best ingredients under the utmost hygienic conditions to be able to offer a worry-free dining experience for all. Vegan, Gluten-Free, and Non-restrictive eaters alike.
Tell us about yourself
"Dream until your dreams come true" Amazing food and warm hospitality have been my passion since graduating from SNHU in 2006. With over a decade of experience in catering, restaurants & hotels, I am excited to bring my unique approach to breakfast & lunch with my amazing team at White Birch Eatery.
What's your biggest accomplishment as a business owner?
I purchased what is now the White Birch Eatery on February 28th, 2020. We did an immediate nine-day renovation and had our Grand Opening on March 9th, 2020. To then on March 19th, be met by COVID-19 shutdown. We struggled through and continue to pivot to adapt to business demands.
What's one of the hardest things that come with being a business owner?
One of the hardest things about being a business owner is valuing my personal time. You work so hard to make sure your company is successful and show a good face that you could forever find things to do and forget to leave time for things/Friends and family, not in the restaurant.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Work closely with your community's small business support.
- Social Media is followed, and some people "depend on it for specials and events," so update them often.
- Be open to suggestions and feedback. Make guests feel they are being heard.
Is there anything else you'd like to share?
It's not always going to be easy but remember why you got into it.
Where can people find you and your business?
Website: https://www.whitebircheatery.com/
Facebook: https://www.facebook.com/WhiteBirchEatery/
Instagram: https://www.instagram.com/whitebircheatery/
If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.
Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.