Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Guljan Nurmuradova, Owner of Wholeness Acupuncture Center, located in Farmington, CT, USA.

What's your business, and who are your customers?

Wholeness Acupuncture Center promotes holistic healing medicine and utilizes the principle of unity in the body. The powerful benefits of Chinese Medicine can help to heal and restore the wholeness and harmony of the mind, the body, and the spirit. Acupuncture is the primary therapeutic method of Chinese Medicine, which has been practiced for more than 3,000 years, but it has only recently gained popularity in Western society.

There is so much to learn about acupuncture and the theories behind it. The philosophy of Chinese Medicine differs greatly from what many of us grew up with in the West. The treatment itself involves the insertion of hair-thin needles at specific points on the body to promote balance and the body's self-healing. In Chinese Medicine, health depends on the delicate balance of Yin and Yang and the free flow of Qi.

Qi is a very important concept in Chinese Medicine as it is the life force that regulates all of the body's processes. This idea is similar to the Western idea of hemostats which is essential to maintain health. Acupuncture involves more than just the insertion of needles to improve all sorts of issues in the body. There are many reasons why people would go see an acupuncturist. The top five reasons are:

  • Pain management in the back, neck, and joints
  • Anxiety and depression
  • Migraines
  • Infertility support
  • Digestive issues

Tell us about yourself

I grew up in a family of doctors in Turkmenistan, the country I was born in. My grandfather was a well-known and respected cardiologist, and my father is a thoracic surgeon back home. Growing up in my family, I noticed a great level of dedication and due diligence that they put into their profession to save the lives of patients. Observing their roles in saving the lives of the ill and witnessing their inexhaustible commitment to reuniting patients with their loved ones inspired me to pursue a career in healthcare.

I initially discovered the benefits of acupuncture and Chinese herbal medicine in 2016 after experiencing years of depression and anxiety. I was treated solely with acupuncture and Chinese herbs. I learned firsthand about the rapid relief and healing ability of acupuncture and Chinese herbal medicine. I decided to pursue a Master's degree in oriental medicine and acupuncture because I consider this specialization as one of the most rewarding occupations. As an acupuncturist, I can make a difference in the lives of others, and seeing how people can heal in such a holistic way is incredibly empowering.

What's your biggest accomplishment as a business owner?

I am thrilled to see that my patients return feeling better and continue acupuncture treatments. I offer affordable care and accept insurance which allows more people to have access to holistic medicine.

What's one of the hardest things that comes with being a business owner?

One of the hardest things about being a business owner is that I have to wear many hats at the same time. I constantly work on keeping myself organized, and prioritizing my tasks is occasionally challenging.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Building a successful business takes time. However, understanding the fundamental principles of building a successful business is very important. Networking and marketing are two big points for me. I have done so much networking and have met so many wonderful people, which has opened lots of doors for my business. In general, being engaged with the community is a very important aspect of building a successful business.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.