Interested in starting your own entrepreneurial journey in beauty and cosmetics but unsure what to expect? Then read up on our interview with Evelyn Perez-Landron, Owner of yellowbird by Evelyn, located in Arlington, VA, USA.

What's your business, and who are your customers?

yellowbird by Evelyn is a nail care line that encourages humanity to incorporate self-care in their daily routine. One vegan nail polish at a time.

Tell us about yourself

Since I was a preteen, I have enjoyed painting my nails. I would paint my nails when I was happy, sad, or needed time to myself. Not only was it therapeutic, but it felt freeing to do my nails. I started yellowbird because I wanted to share my love of self-care and nail care in a sustainable way. My community is what drives me to keep going. I have met people who have shared how they too, use painting their nails as an opportunity for self-care, and that makes my heart melt every time.

What's your biggest accomplishment as a business owner?

Winning a $10k grant by sharing my passion for nail care and self-care. I usually get anxious about the fundraising process. I applied without much thought (partly because I didn't think I'd win). As I got through the process and saw I was close to winning, it was the first time in a while that I had the confidence to think that maybe I could do this. Maybe I am a businesswoman.

What's one of the hardest things that comes with being a business owner?

Understanding that the business is not really about me. I may love a particular nail polish, but if my audience wants something different, I want to ensure I'm catering to their needs.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Actually enjoy the business you want to start because when times get tough, you want to remember what sparked your interest to start your business.
  2. Have patience with yourself as you're getting better by the second.
  3. Be open to being agile with your business, as shifts can lead to unexpected opportunities.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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