Interested in starting your own entrepreneurial journey in personal development but unsure what to expect? Then read up on our interview with Yvonne Bignall, Founder of YvonneB Limited, located in Radstock, Somerset, UK.

What's your business, and who are your customers?

A self-care warrior and catalyst for change, I support, encourage & challenge women 50+ to prioritise their health, one bitesize action at a time. My coaching & training work navigates through difficult conversations, listening & observing how women's health issues have been undermined, under-resourced & swept under the carpet. Together, we work on recognising & unpacking old scripts that tell women their value is purely derived from their level of care-giving of others. We peel back the layers of conditioning to reconnect with the true self, our innate power.

Tell us about yourself

My wake-up call happened in 2004, following my redundancy. I suddenly realised I was thirty-eight with a 17-year-old son exiting yet another broken relationship, going straight into another one and jobless. I was in a constant state of tension, butterflies, and pounding headaches coming and going, affecting my health & ability to function. But, like a 'good' woman, I held it together so no one knew what I was experiencing or how lost I felt. Wisely, I sought solutions, finding them in the world of personal development and reconnecting with my well-being. The years that followed revealed the power of filling up my own energy tank first, shedding expectations, setting clear boundaries, and healing from the inside out. All I have learnt has enabled me to help others on their self-discovery & awareness journey.

What's your biggest accomplishment as a business owner?

Seeing my approach to helping others work. For me, there is no greater win than watching my clients transform and begin to experience the power of being in touch with their true selves and taking responsibility for their health and life direction.

What's one of the hardest things that comes with being a business owner?

Not being side-lined by every new shiny object/opportunity! It has taken time to filter in the opportunities that align with my vision and filter out the rest. However, the clearer my vision has become, the easier it has been to recognise whether something or someone fits.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Commit to starting! If you stay in the wanting to start phase for too long, every reason not to start will fly up and drain whatever creativity & motivation you have. Write down your ideas and take one step.
  2. Ask for help. Find a mentoring programme for business start-ups or reach out to business owners who resonate with you. You might be surprised at how many are happy & willing to answer your questions and share their knowledge.
  3. Be consistent. Whatever industry you enter, be consistent with your message, service level, and client-driven approach.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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