Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Pascale Hansen, Co-Founder and CEO of Zada, located in Vancouver, BC, Canada.

What's your business, and who are your customers?

Zada is a business advisory firm servicing business owners in the US and Canada with free funding, business education, personal financial planning, and insurance products.

Tell us about yourself

Zada was founded with a desire to do things with a unique approach in the advisory space. Our goal is always to build long-term relationships with our clients. We never push products and lead with education because once you understand the "why" behind a strategy, the execution becomes seamless.

What's your biggest accomplishment as a business owner?

My biggest accomplishment as a business owner is the large network of like-minded business people that I have been able to create.

What's one of the hardest things that comes with being a business owner?

When you're a business owner, your business is your "baby," so it's hard not to think about it 24/7.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Create a business plan and triple your expected startup costs.
  2. Put your self-care and family's well-being before the needs of the business.
  3. Dream big and have fun!

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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