Interested in starting your own entrepreneurial journey in networking but unsure what to expect? Then read up on our interview with Joseph Luckett, CEO & Founder of Zero to 100, located in St.Peters, MO, USA.

What's your business, and who are your customers?

Zero to 100 is a company that provides training on efficient and effective "business networking" techniques. This education is currently being delivered through the internationally bestselling book, "Zero to 100: The Gold Standard of Global Networking." The Zero to 100 process is designed for individuals aged 18 and above, regardless of race, ethnicity, gender, or income bracket, in the following categories: small businesses, outside sales professionals, multi-level marketers, entrepreneurs, independent contractors, and academia.

Tell us about yourself

Hi there! My name is Joseph Luckett, and I'm here to share my incredible journey with you. I was born and raised in St. Charles, Missouri, as 1 of 17 adopted siblings. Growing up wasn't easy for me, as I faced bullying and discrimination because of the color of my skin. I was placed in special education classes and told that I wouldn't be successful without a college education, but I dropped out anyway. Despite the challenges I faced, I never lost my determination and drive. That's why today, I'm proud to say that I'm a #1 International Best Selling Author and the CEO of Zero to 100™, an inclusive EDI (Equality, Diversity, and Inclusion) networking movement.

You see, my passion lies in connecting people and developing authentic relationships. That's why I co-founded Zero to 100™ with my wife, Carol. Our mission is to provide the education, exposure, and experience needed to develop better networkers, resulting in more diverse and inclusive networking groups and thriving relationships. What motivated me to create Zero to 100™ was a personal experience I had back in 2010. I was invited to a business networking event, but when I arrived, the people working the sign-in table didn't even acknowledge me. When I took a seat, the two guys sitting next to me didn't say a word either. However, a lady did approach me to invite me to a chamber of commerce meeting, which I had no idea what that was. It was then that I realized there was a serious lack of diversity in the networking community and that many people of color felt like they didn't have a voice or the courage to speak up. That's why I'm motivated to help the minority because by doing so, I'm also helping the majority. So, that's my story. I hope it inspired you and showed you the power of determination and hard work!

What's your biggest accomplishment as a business owner?

My biggest accomplishment as a business owner is being recognized for my contributions to the well-being and success of the business community. In 2021, I made history by becoming the first African American in St. Charles' 250-year history to receive the Key to the City for my achievements, which were widely recognized through publications such as Marquis Who's Who in America, Arianna Huffington's Magazine "Thrive Global," St. Louis American, and the front page of the St. Louis Post Dispatch. Additionally, I serve as a mentor in the Men of Color Student Success Program for St. Charles Community College.

What's one of the hardest things that comes with being a business owner?

In 2020, the world was turned upside down by the pandemic. As a start-up founder, I faced the challenge of navigating my company, Zero to 100, through uncertain times. The anticipation for my book, "Zero to 100," was high, but with the pandemic putting everything on hold, I had to make a tough decision. Along with my wife and COO, I decided to delay the release of the book and push back other plans for the company by 1-2 years. However, instead of feeling discouraged, I saw this as an opportunity to make the company even better. We had more time to adjust and adapt to the changing climate and make Zero to 100 more inclusive for everyone. Finally, in April 2021, the book was released, and it quickly became a #1 International Bestseller on Amazon. We are now in the next phase of ZTO, with another exciting project scheduled for release in 2023. We are eager to help even more people with our mission.


  • The pandemic disrupted many plans, including the release of the book, "Zero to 100."
  • The founder and team pivoted and saw the delay as an opportunity to make the company even better.
  • The book was eventually released and became a #1 international bestseller.
  • The company is now in the next phase of growth, with another project slated for release in 2023.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. "Serve the World with Open Arms!" - Starting a business is a thrilling journey, and one of the key things to keep in mind is to serve everyone equally with love, care, and respect. By treating every client like a VIP, you'll unleash tremendous growth potential and create unforgettable experiences for all.
  2. "Never Stop Soaring!" - If your business is already soaring, make sure to keep growing both personally and professionally. Reading, listening, and watching motivational and inspirational content will help you grow as a person while putting that knowledge into action will make a real impact on your business.
  3. "Embrace the Journey!" - As your business grows, take your time and think everything through. You are creating your name, reputation, and legacy, so make sure you're making informed decisions. Listen to advice from those who have already reaped the rewards, but also keep in mind that not all advice may apply to you.
  4. "Stay True to You!" - No matter what, always stay true to yourself and your vision for your business. Keep growing, stay patient, and don't let anyone steer you off course. You've got this.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.