Interested in starting your own entrepreneurial journey in photography but unsure what to expect? Then read up on our interview with Adam Goldberg, Founder of Adam Goldberg Photography, located in Atlanta, GA, USA.

What's your business, and who are your customers?

Adam Goldberg Photography is an Atlanta, GA, photography business with a focus on architecture, hospitality, and interior design. My clients include architects, interior designers, hotels and resorts, and construction companies.

Tell us about yourself

I have always had a passion for at an early age for photography. After college, I was fortunate to travel a lot for work and always brought my camera with me on my travels, whether that was to Europe, Africa, or Hawaii. I noticed that I was often taking pictures of the hotels I was staying at as well as the buildings of the places I was visiting. Eventually, I decided that I wanted to do photography full-time and that I would focus my business on taking pictures of buildings. I absolutely love what I do and feel so fortunate to work with amazing clients who hire me to take pictures of their buildings. Whether it is an architect who wants exterior images of their new building or an interior designer who wants to highlight how they designed a space, my goal is to deliver beautiful imagery that my clients can use to showcase their work. That is what motivates me - I want to take this amazing building or space and create a piece of art that best represents the work that my clients did.

What's your biggest accomplishment as a business owner?

My biggest accomplishment is building my client base. The greatest compliment a business owner can get is repeat business and referrals. I am proud that the majority of my clients are repeated customers and that they continue to refer me to new clients.

Also, I have had so many people help me along the way that I am now giving back to the photography community. I started a retouching tutorial website - - where new and upcoming photographers can learn how to edit their photos so that they can deliver portfolio-worthy images to their clients.

What's one of the hardest things that comes with being a business owner?

As a business owner, one is always busy. Not only do you have to run the back end of the business, but you have to keep up with all the new trends and continue to educate yourself. As a photographer, there are so many tools in the trade that change on a regular basis. I need to ensure that I am using the newest and best tools so that I can provide the most exceptional images for my clients.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. I would say do your research first and know what you are getting into - there are so many aspects of owning your own business, from sales, marketing, understanding the competition, etc. Don't just jump in!
  2. Make sure you are passionate about the business. It is a lot of hard work, but if you are passionate about it and work hard, you can make it work.
  3. Have fun with it. While it is your work, it is what you will be spending a lot of time doing, so have fun on the job!

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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