Interested in starting your own entrepreneurial journey in personal development but unsure what to expect? Then read up on our interview with Sarah Moore, Founder of Moore Soul Sessions, located in Columbus, OH, USA.

What's your business, and who are your customers?

Moore Soul Sessions is a Life and Leadership Coaching company committed to helping high-achieving women have the audacity to fall in love with who they are. Most of us face our own versions of self-doubt regularly. We remind women how powerful they are by providing a space to quiet their internal chatter and develop the skills to become full of themselves.

Tell us about yourself

I have pursued several career choices born out of passion and curiosity. I was working at a lingerie firm that specialized in custom bra fittings because I couldn't find a bra that fit, and I thought there was a niche in the market for this kind of business. I quickly realized that I was in the business of changing women's lives, not yet realizing how well that would serve my next career choice as a coach. I loved mentoring the women who worked for the lingerie company and quickly wanted to spend more time coaching the "whole person" rather than focusing heavily on performance. At that time, I came across an article about a Life Coach - a term I had not heard of until that moment - and the more I read, the more I became enamored. It was a lightbulb moment, and I knew this was what I wanted to do. I was taken aback by something I said as a teenager on career night: I'd love to get paid to have intimate conversations. Here was that opportunity. More than a decade later, I am sure that I was born to be a coach. The privilege of hearing the most intimate details of another woman's life who continues to have the courage to accept what is and keep growing gives me hope for my own journey and for all of us.

What's your biggest accomplishment as a business owner?

Being a coach is one skill. Being a business owner is entirely another. The latter has kicked me in the rear over and over again. Entrepreneurship mirrors everything back to me about myself, and sometimes that truth is very hard to accept. I am most proud of the willingness to keep going. To keep fighting for and surrendering to the vision I know is possible and for the countless pit stops along the way. For me, pride is less about the outcome and more about who I become in the process of reaching that goal. I am proud of the woman I am today.

What's one of the hardest things that comes with being a business owner?

The hardest thing for me is keeping the pipeline full with a steady stream of clients. Having to be great at business development by being proficient, consistent, and edgy on social media, networking, and speaking, all while extending the invitation in a warm, clear way, is a skill I am still mastering. It's a lot of skills in one! I am fortunate that I have a contract with a wonderful coaching company that keeps a steady stream of dream clients coming my way, and in the last few years, that has released the pressure valve quite a bit.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Do the hard work of working on yourself. Invest in growing your self-awareness through coaching, mentorship, therapy, or a support group so you can more clearly lead with your strengths and be aware of your blind spots. Knowing who you are intimate with will be the greatest gift in running your business because, as I said earlier, it's one heck of a mirror.
  2. Surround yourself with people who have a similar drive and vision for themselves as you, and, most importantly, call them regularly. I have several friends who are successful business owners whose shoulders I lean on, cry into, ask for support from, and everything in between. They understand the freedoms and the sacrifices of entrepreneurship, and we are an important support system for one another. I am proactive in these relationships and intentionally pick up the phone to call people whose energy I admire, even if I've just met them. That's how my sense of connection grows.
  3. Be willing to start taking action before you're ready. I started networking and offering to speak for free before I even knew what my niche was. I decided that "women in a career transition" was as good a choice as any since it represented my story. I was willing to pick a lane and put myself out there in the name of having a business. If not, I knew I would be a coach who couldn't practice what I loved. Give yourself a shot by embracing the mess.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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