Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Amber Hurdle, founder of Amber Hurdle Consulting, located in Nashville, TN, USA.

What's your business, and who are your customers?

We are employer brand architects that help companies become an employer of choice that attracts and retains top talent, and we are personal brand builders to help leaders become more influential and drive results. We offer keynote speaking, consulting, in-person and virtual training, group and individual coaching, or for many, a combination of all of that.

Tell us about yourself

After I oversaw the internal (employee experience) rebrand when Marriott bought the management of Gaylord Hotels, I decided to offer employer and personal branding to the many by opening up my own firm. For the past decade, my team has focused on helping brands become employers of choice with strong leaders who influence bottom-line results.

What's your biggest accomplishment as a business owner?

Seriously, every payday I get excited. It brings me immense joy that we get to use our gifts to support organizations and leaders in defining and positioning their values so they can do the same. Every time I pay my team, I am grateful for this reality and feel accomplished.

What's one of the hardest things that come with being a business owner?

You have to roll with the punches! Control the controllable because the uncontrollables come. So a spirit of curiosity and agility are required, which is hard at times to do!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Get clear on the specific problem you solve.
  2. Get clear on who needs that problem solved.
  3. Get clear on how you solve that problem uniquely.

If you can do that, you can compete and build a brand that is consistent, which will attract the right people and opportunities to your business. If you try to appeal to everyone, you will appeal to no one.

Is there anything else you'd like to share?

Just don’t give up. You might have to pivot or change your strategy as you learn what works versus what does not get you the results you need, but just keep going with a spirit of curiosity and service to your customers.

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

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