Clinton Suh's journey from a fitness enthusiast to a rising social media star and successful entrepreneur encapsulates the essence of the American Dream. His life is a testament to how dedication, passion, and hard work can transform dreams into tangible successes. With his brand, 11VN, Clinton not only offers premium fitness apparel but also inspires thousands with his lifestyle and fitness philosophy.

Video From:

Background: The Making of a Fitness Mogul

Born and raised in Los Angeles, California, Clinton is a proud USC Marshall School of Business alum and brings his rich heritage as a South Korean American into his work. His parents' migration to the US in pursuit of a better life laid the foundation for his ambitious endeavors. Clinton's early exposure to the discipline required in high-stakes business environments helped shape his approach to fitness and entrepreneurship.

11VN: Symbolizing Dreams Realized

The name "11VN," representing the auspicious time 11:11, symbolizes the possibility of turning dreams into reality. This concept resonates through his line of oversized fitness apparel for men and soft fabrics for women, which he began in response to the pandemic. Clinton's venture into apparel is bolstered by his extensive experience in digital strategy and e-commerce with leading brands like Vans and Coach, and his current role as the Head of eCommerce for North America at On Running.

Fitness Philosophy: Integrating Life and Workout

Clinton's fitness regime is intense and focused, reflecting his corporate and personal philosophy. He integrates rigorous workouts into his daily routine, managing to stay in top shape while juggling a demanding career. His personal workout routines, which he shares on Instagram and TikTok, are not just about physical strength but also about mental resilience and community building.

Digital Innovation and Community Engagement

In addition to his fitness ventures, Clinton is a dynamic speaker in the digital commerce space. His insights into consumer trends, digital retail strategy, and brand-building are sought after in forums like the CommerceNext Growth Show. Clinton's approach to e-commerce is characterized by a blend of art and science, ensuring his brands stay true to their ethos while achieving aggressive growth targets.

No photo description available.
Image From:

Diet and Nutrition: The Foundations of Fitness

Understanding the critical role of nutrition in achieving fitness goals, Clinton adheres to a structured diet plan, emphasizing lean proteins, high fiber, and low carbs. He supplements his diet with organic products from Snap Supplements, ensuring his body receives the necessary nutrients to support his active lifestyle.

Conclusion: A Visionary's Path

Clinton Suh is more than just a fitness guru or a business leader; he's a visionary who uses his platform to inspire and empower. His story encourages others to pursue their passions relentlessly and intelligently, whether in the gym, online, or in the boardroom. By sharing his journey, Clinton not only promotes a healthy lifestyle but also exemplifies the impact of integrating personal passions with professional endeavors for holistic success.

You can connect with Clinton Suh:


Collab with brands and creators. Request your invite at