Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Art Morrison III, Founder of Above Maximum Basketball, located in Somerset, NJ, USA.

What's your business, and who are your customers?

Digital youth basketball training program for youth basketball players, coaches, and parents.

Tell us about yourself

As a youth, I wasn't very talented but had a love for skill development. Once I started to gain the talent, I overcame many off-the-court obstacles that helped build the right mindset. After going on to play professional basketball, I wanted to package up my career, training techniques, and, most importantly, mindset techniques in a way that upcoming youth anywhere can use them.

What's your biggest accomplishment as a business owner?

Since starting AboveMAX Basketball, we've developed hundreds of players into strong high school athletes and prepared them for college both on and off the court.

What's one of the hardest things that come with being a business owner?

Time management and drawing boundaries between work life and personal life.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Act on your ideas ASAP. They are an idea for a reason, and the sooner you execute them, the less likely you will stray from that idea.
  2. Focus on providing value first, not making money. The more people you can help, the more people you can reach. The more people you can reach, the more money you can make.
  3. Don't compare yourself to your competition. Compare yourself to the competition you wish you had. Brands that hold themselves to a higher standard always win in the end.

Is there anything else you'd like to share?

In 2022 AboveMAX Basketball went completely virtual and plans to scale its online program to 100,000+ users by the end of 2023. Follow @AboveMAXBall on all social.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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