Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with John Pickerel, Founder of Buckhorn BBQ+Grill, located in Winters, CA, USA.

What's your business, and who are your customers?

We proudly provide high-quality food and service, as well as build connections with our team members and guests through passion, inclusion, and consistency. With locations throughout Northern California, guests can enjoy a wide variety of barbeque, burgers, salads, sandwiches, and more. Our food is made with quality ingredients and served fresh to your table. We are open for dine-in, takeout, curbside pickup, delivery, and catering services. Everyone is our customer.

Tell us about yourself

I started the Buckhorn restaurant group 43 years ago in a small town. The idea of the Buckhorn Grill was born out of the success of the product at the Chef’s Market in Napa, California. Thousands of Tri-Tip sandwiches were sold at the market on Friday nights. The first Buckhorn Grill opened in the Metreon, located in San Francisco, California, in 1999. Each Buckhorn Grill is uniquely designed and provides a friendly, family atmosphere with Really Good Food, Real Fast.

What's your biggest accomplishment as a business owner?

Becoming a regional brand.

What's one of the hardest things that comes with being a business owner?

Working hard without a known payoff.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Measure, measure, measure.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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