Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Jamie Lanza, Co-Founder of CAMP LA, located in Santa Monica, CA, USA.

What's your business, and who are your customers?

We are a campus of fitness and yoga studios with one goal, creating happier, healthier adults. Our customers and guests are all humans looking to evolve in life, physically, mentally, and socially in a community setting.

Tell us about yourself

I am our consumer. Someone who is inspired by other individuals and the way they interact with life. One who is always a student with a deep, deep love of yoga and fitness. I am curious and motivated by love and play. My personal yoga practice evolved over time into eventually becoming a teacher to share the love of the practice with others. Now we have all come together as a collective of individuals to share our minds and our hearts with one another. I love to sweat, do all the activities, and grow in a socially inspiring environment.

What's your biggest accomplishment as a business owner?

I think my biggest accomplishment would be my awareness of people and building teams. CAMP is a BIG job and a big responsibility; we have 175+ employees and two campuses and see about 1900 people a day. To do that well, we needed the most dynamic group of people to work together, move in the same direction but also be free to bring in authenticity to create the level of depth we have today.

What's one of the hardest things that comes with being a business owner?

Feeling the weight of responsibility for all of it. Even knowing you have the BEST team of humans to make this place a success, there is a daily carry of heavy responsibility for the livelihood of these people you have convinced to go on this journey with you. There is a weight financially, emotionally, and just overall wanting to do the best for and by everyone within your company.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Find an incredible business partner who has strengths that are different from yours to create balance.
  2. Understand the financial requirements of what you are setting out to do and make sure you have space to grow the business at a pace that is sustainable; when you start to make decisions from a place of financial panic or fight or flight, it's hard to make the right choices for the business.
  3. Know that your people are everything. Invest in them and know there is no end to this. It is a constant effort and energy required.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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