Interested in starting your own entrepreneurial journey in publication but unsure what to expect? Then read up on our interview with Diana Frost, Founder of Colouring It Forward, located in Calgary, AB, Canada.

What's your business, and who are your customers?

Colouring It Forward is an Indigenous social enterprise that supports Indigenous artists, elders, and community development projects. Its purpose is to foster reconciliation through the arts. Our customers are people who want to participate in reconciliation and who are interested in learning more about Indigenous culture and spirituality.

Tell us about yourself

In the spring of 2016, I woke up from a powerful dream that showed that I would publish a series of colouring books with elders and artists from different nations to help people reconnect with the beauty and wisdom of the Indigenous culture.

What's your biggest accomplishment as a business owner?

Building relationships with Indigenous artists and elders. Selling over 30,000 products in the last six years and donating over $35,000 to Indigenous social projects. Six thousand people came to walk with us at our annual Orange Shirt Day event.

What's one of the hardest things that comes with being a business owner?

Not having a salary and learning to trust that you can survive as a business.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Ask for help.
  2. Start taking steps to build your business right away and keep taking them.
  3. Join small business networks and groups and sign up for coaching/webinars.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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